Culture Tsubaki Matsuri 2025 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.
Activities Nanrakuen Plum Festival 2025 Late Jan - Early Mar Each year from around late January through to early March, Ehime's Nanrakuen Garden is home to a plum festival which showcases..
Culture Dogo Onsen Festival 2025 Mar 19th - Mar 21st Every March, Dogo Onsen is dressed up in lanterns and red pinstripes to celebrate its cultural history and provide a platform for..
Culture Matsuyama Spring Festival 2025 Early Apr The Matsuyama Spring Festival is held during the first weekend in April when the cherry blossoms are in bloom. There’s a parad..
Culture Hojo Kashima Festival 2025 May 3rd - May 4th In early May, the Hojo Kashima Spring Festival is held in the area known as “Kazahaya” to the north of Matsuyama. On the first..
Culture Ikazaki Kite Fighting Festival 2025 Monday - May 5th On May 5th every year, teams fight it out on the banks of the Oda River in Ikazaki--with traditional Japanese paper kites.
Culture Live Earth Matsuyama 2025 Mid May Live Earth Matsuyama is a festival for music, environmental activism and ethnic food in the middle of May.