Culture Uwajima Ushioni Festival 2025 Jul 22nd - Jul 24th Every year in July, Uwajima City celebrates a festival in honor of the ushi-oni, or demon bulls, the city's protectors. Enjoy..
Activities Kazahaya Fireworks Festival 2025 Saturday - Jul 26th Kazaya Umi Matsuri is the quintessential summer fireworks event in rural Japan. Join yukata-clad locals for cold beer and oohs.
Culture The Murakami Suigun Boat Race 2025 Sunday - Jul 27th The Murakami Suigun Boat Race is a festival that takes place every July. The venue is Oshima Island in the Seto Inland Sea.
Nightlife The Mitsuhama Fireworks Festival 2025 Saturday - Aug 2nd The summer fireworks in the old port of Mitsuhama are not to be missed. This is Matsuyama’s main fireworks event.
Culture Uchiko's Sasa Matsuri 2025 Early Aug Uchiko's main street is decked out with colorful paper and bamboo decorations for three days. Teams dress in yukata or other..
Culture Ehime Saijo Festival 2025 Mid Oct The Saijo Festival is held at the Kamo, Ishioka, Isono and Iizumi shrines in the middle of October, to give thanks for an abundant..
Culture Niihama Drum Festival 2025 Mid Oct Niihama Drum Festival is one of the top three festivals in Ehime Prefecture, Shikoku — an autumn taiko festival celebrating th..
Culture Tsubaki Matsuri 2026 Early Jan Tsubaki Matsuri is one of Matusyama's most popular festivals, and one that is unique to the region.