Established in 1960, the Sanrio company is nothing short of a global phenomenon. Iconic characters from the brand include the likes of Hello Kitty, Little Twin Stars, and My Melody, and they have inspired toys, stationery, clothing, accessories, and more. A special event coming to the Tokyo Big Sight Complex serves as a celebration of all things Sanrio, and is set to include stage performances, character meet-and-greets, limited edition merchandise available for purchase, and more.
The one-day Sanrio Fes requires a ticket to enter, and these can only be obtained via a lottery system. You can find out more details on how to obtain a ticket via the official event website. For those who miss out on tickets, the event is also set to be broadcast online – more details about the online component should be added to the website closer to the date.